Bartleby Essays (1093 words) - English-language Films, Bartleby

Bartleby Since he won't quit me, I should stop him. ?Ok Bartleby, Ah Humanity.? (Page 140, Herman Melville) This is the way to Bartleby, composed by Herman Melville, for it shows that Bartleby remains as an image for mankind. This thusly capacities as an editorial on society and the working scene, for Bartleby is an apparently destitute, intellectually upset scrivener who abandons the possibility of living. Be that as it may, by doing so Bartleby is endeavoring to practice his freewill, for he would ?incline toward not to? work. His relationship to the storyteller is along these lines noteworthy, for as he endeavors to practice his freewill he is parting from the desire of the storyteller and the ordinary movement of life. In any case, this endeavor to practice his freewill and loosen up from the bounds of average cultural capacities, separates Bartleby from society, which thus puts him in a condition of wretchedness and soon there after, death. At last, by having Bartleby ?favor not to,? Melville is remarking on the job of humankind in the work power. In the event that man endeavors to break liberated from his job and exercise his own freewill then he is cutting off himself from humankind which thus will prompt sadness and maybe passing, for he will have only a divider continually discouraging him. From the earliest starting point Bartleby is separated inside the bounds of his work place. ?I obtained a high green collapsing screen, which may totally disengage Bartleby from my sight, however not expel him from my voice.?( pg 111) In this citation the storyteller put Arnold, Page 2 up a screen to isolate his office from Bartleby's, which disconnects him from different individuals from the staff which in this way segregates him from humankind. In any case, this isn't the finish of the separation for he isn't just withdrawn from everyone around him, yet society also. ?I set his work area close up to a little side window, a window that had initially managed a perspective on certain smudged lawns, yet which directed at present, no view by any stretch of the imagination. Inside three feet of the agonies was a divider.? (pg 110-111) This citation exhibits Bartleby's all out segregation from society, for even his window, typically a type of departure, traps Bartelby behind another divider, which accordingly strengthens total detachment. Eventually, every part of Bartleby's life further clarifies upon the theme of isolation. Bartalby's endeavor to practice his freewill in the end drives him into a significantly progressively distanced state as he repels himself from his colleagues and his chief, the storyteller. This came about because of a refusal to follow the sets of the storyteller, for he would not work or even speak with him. His solitary reaction before long became ?I would lean toward not to,? which shows his absence of association and thus his choice not to interface in the public arena, for he surrendered what little life he despite everything had. Eventually, what he was doing, was inclining toward not to live, however rather simply exist. Melville, is in this manner remarking on the work power by showing through Bartleby's nonstop dive into the horrifying, society limits you behind dividers and that on the off chance that you yield and decide to quit living you will die as Bartleby did. Thus, Bartleby in the wake of having estranged himself so completely was then left to his own gadgets. ?Since he won't quit me, I should stop him. I will change my workplaces; I will move somewhere else.? (pg 132-133) He was abandoned totally, for he was done living. Arnold, Page 3 He kept on breathing, he kept on existing, however he was no longer of any utilization to society. As he cuts off himself from mankind, Bartleby is ignorant of the outcomes. Be that as it may, these results as showed by Melville, remark upon the effect that the work power can have upon humankind. Through Bartleby, he shows that once you abandon life, everybody around will abandon you thus, as the storyteller did with Bartleby, for you have become a block, much like the dividers encompassing Bartleby. At long last, his self-will was what driven him to death. For his choice to pull back from society and further disconnect himself prompted the breaking down of his spirit. He lost all craving to work, or

Final Reflection Essay Example for Free

Last Reflection Essay 1. After setting out on expounding on my Autobiography/Self-Discovery piece, I didn't generally anticipate that it should turn into an edifying excursion of thoughtfulness. For me, it was a run of the mill school day and I was going to do a prerequisite. The occurrence I refered to in my composing piece happened route previously but then I always remembered its significant effect on my life. It had me familiar with a part of my actual self that will be, that I could likewise be a superior and progressively grateful individual, and on second thought, that anyone is equipped for developing himself/herself inasmuch as the longing to change is available. The Significant Event Essay which I composed and submitted uncovers just a part of my character since the short tale culled from my biography only centered around my acknowledge on the estimations of sympathy and appreciation. A person’s life has a ton of perspectives and a paper or even a book would not be sufficient to catch everything about a man’s life. 2. My motivation recorded as a hard copy my paper was for others to value the favors they had in light of the fact that not every person is as blessed as his fellowman. It is expected for a general crowd and is intended to be useful to any individual who has not understood the estimation of gifts in his/her life. The article is introduced as a short tale where there is a presentation, a structure up of the story, a peak and an end. As an essayist, I discovered that I needed to introduce my story such that it is organized and efficient with the goal that lone the episodes identified with the story were incorporated and different subtleties were forgotten about. As such, center was kept up and the principle storyline was given more centrality. I likewise utilized a blueprint so I would not go astray from my anticipated course, subsequently, the aftereffects of which are reflected in my article. A profile should catch and present to the peruser a brief look on the life of a character. The issue be that as it may, is that occasionally, the profile of an individual that is introduced is a slanted rendition, and that is the place reviews, for example, these are regularly addressed. As a general rule, the more emotional, energizing and odd parts of an individual’s character are those which are glamorized and sensationalized in light of the fact that these are the accounts which typically sell. It is the thing that provokes the curiosity of the perusers, henceforth, these are the materials which are featured, and the less emotional and exhausting subjects are consigned to the foundation or more awful, not referenced. Concerning my own profile, I experienced a similar issue since I found that it isn't generally conceivable to pack into one exposition that which has taken such a large number of years to accomplish. Henceforth, hypothetically, it isn't generally conceivable to make a â€Å"complete† profile on the grounds that in the long run, a few subtleties will at last be forgotten about. 2. The oversights in a profile for general readership utilization indicate that perusers take part in perusing more to be engaged than educated. A total profile would imply that all angles in a personality’s life will be incorporated with all the exhausting stuff appended to it. Obviously, this won't be permitted by the editors of magazines where the profiles will be distributed on the grounds that this â€Å"boring stuff† should be possible without and the overabundance composing space could be allotted for all the more advertisement space which can be offered to acquire more pay. Regardless of whether an essayist needs to introduce the profile of a subject in a total way with everything included, it isn't the author who figures out what becomes distributed in light of the fact that the peruser will pick. This is a tragic reality, but what is by and by since the broad communications works on these core values, anyway contorted the tales might be. Answers to Chapter 4 Questions: 1. I especially accept that most if not the entirety of the scholastic materials which present their ideas as uncontested certainties do so in light of the fact that they are as of now dependent on generally known and recognize realities and thoughts. Essentially, the entire section on Explaining a Concept is one such common model on the grounds that starting at now, the thoughts introduced here are what are considered as evident and exact †for the occasion. As new revelations will be uncovered, new speculations and ideas will correspondingly rise and the current certainties we have now will in all likelihood be supplanted later in the end. 2. Information is built up by method of a gathering of brains. For the most part, the unmistakable academicians, specialists and teachers in explicit controls lead gatherings to concur/differ on the ideas that are as yet considered state-of-the-art or out of date. When chosen, outdated thoughts noted however not completely disposed of. In certain books, it is recognizable that references to such thoughts are still referenced yet the explanation behind racking the thought is constantly given. 3. The paper I did was about the act of contraception. The possibility that I sought after has for quite some time been built up and acknowledged in the public eye. One might say that there are a few parts that despite everything maintain strict convictions over these clinical practices which appear to challenge such convictions. Indeed, sooner or later, I felt that the thoughts I am introducing might be addressed by my perusers, yet at that point, I had references to highlight for the more specialized stuff and I was sure with my own insight about the subject. I settled on doing a point that would be useful, handy and intriguing and had increasingly contemporary oddity, thus the subject of contraception. Recorded as a hard copy my paper, I was not so much agreeable in being a provider of information from the outset however later on, I got used to the thought since I would be sharing a few things that my friends may not so much think about.

Cell Transport Mechanisms and Permeability: Computer Simulation

Straightforward Diffusion 1. The accompanying allude to Activity 1: Simulating Dialysis (Simple Diffusion). Which solute(s) had the option to go through the 20 MWCO film? As indicated by your outcomes, which solute had the most noteworthy atomic weight? ______________________________________ Which solute showed the most elevated pace of dispersion through the 200 MWCO film? __________________________ Using the information from Chart 1, clarify the connection between the pace of dissemination and the size of the solute. Encouraged Diffusion 2. The accompanying allude to Activity 2: Simulating Facilitated Diffusion. Did any of the substances travel against their focus slope? Clarify why or why not. Utilizing your outcomes from Chart 2, what was the quickest pace of encouraged dissemination recorded? _______________. Portray the conditions that were utilized to accomplish this rate. ___________________________________________________________ Name two different ways to expand the pace of glucose transport. _____________________________________________________ Did NaCl influence glucose transport? ____________________________________________________________ __________ Did NaCl require a vehicle protein for dispersion? Why or why not? ___________________________________________ Cell Transport Mechanisms and Permeability: Computer Simulation E X E R C I S E NAME ____________________________________ LAB TIME/DATE ________________________ form 8 Osmotic Pressure 3. The accompanying allude to Activity 3: Simulating Osmotic Pressure. For NaCl, which MWCO membrane(s) accommodated the net development of wa ter without development of NaCl? Clarify how you decided this. (Indication: Correlate your outcomes to the information in Chart 3. ) ______________________________ For glucose, which MWCO membrane(s) accommodated the net development of glucose without net ovement of water? Clarify how you decided this. ____________________________________________________________ ___________ Is osmotic weight produced if solutes diffuse openly? _______________________________________________________ Explain how the solute fixation influences osmotic weight. ________________________________________________ Filtration 4. The accompanying allude to Activity 4: Simulating Filtration. Utilizing your outcomes in Chart 4, which MWCO layer had the best filtration rate? ____________________________ Explain the connection between pore size and filtration rate. ________________________________________________ Which solute didn't show up in the filtrate utilizing any of the layers? ______________________________ ___________ What is your forecast of the atomic load of glucose contrasted with different solutes in the arrangement? _______________ What happened when you expanded the driving weight? ____________________________________________________ Explain why liquid streams from the vessels of the kidneys into the kidney tubules. How would you figure a lessening in circulatory strain would influence filtration in the kidneys? _____________________________ PEx-18 Review Sheet 5B 5. The accompanying allude to Activity 5: Simulating Active Transport. With 1 mMATP added to the cell inside (left measuring glass) and the extracellular space (right recepticle), was the entirety of the Na moved into the extracellular space? Why or why not? ____________________________________________________________ _ Describe the impact of diminishing the quantity of sodium-potassium siphons. _______________________________________ Describe how you had the option to show that the development of sodium was because of dynamic vehicle. ______________________

Research Identify And Describe The School Cultural Theory - 825 Words

Research Identify And Describe The School Cultural Theory (Essay Sample) Content: School Cultural TheoryNameProfessorCourseDate School Cultural TheoryAny environments where human beings reside, there is an existing culture. The total time that the community members, teachers, and students spend in school environments develop cultural elements have a direct influence on how they act and function in their respective positions. Developing a system of cultural awareness in schools is critical in activating teachers and school stakeholders to engage in growth promoting activities. Teachers in school settings make up the main components of a school organizational network. It is important noting that schools are forms of organizations that uphold a shared culture. Milner Browitt (2013) in their study of organizational cultures argue that any organization strives to find a meaningful purpose together as a group that has a shared goal. They further discussed the organizational systems develop individual structures and behavioral patterns with actual mean s of accomplishing the processes. Organizations create the necessary tools for accomplishing objectives; agree on relationships and model behaviors that suit their missions. Systems that self-organize are cohesive, collective cultural units that support one another in creating environments that promote personal discovery as well as stability. To study cultural components of schools, their missions and self-awareness levels opens opportunities for innovative changes that start from the grass roots. To find a meaningful understanding of cultural perspectives of schools, studying culture from a wide range of fields is critical: sociology, corporate culture, anthropology, education as well as organizational development. Studying culture in schools is achievable through the examination of how culture may have different effects on an organization. Schools have their unique cultures; empirically different as at no point in time have two schools had the same cultures. A schools cultural com position includes a combination of characteristics from the staff members, the students organization and the leadership style of the principal. Experts from sociology, anthropology as well as education have for years studied culture, formulating different theories and perspectives that have similar values, rituals, and beliefs. However, anthropology is closely associated with cultural studies. Recent research on school culture has focused on the relationship between school culture and change, particularly on their interdependence. With many school reform programs underway, scholars and researchers now understand that school reform success or failure are tied to the schools social norms. Engaging for meaningful school reforms without considering school culture is an exercise in futility. Agger (2014) assert that education stakeholders must be directly involved in bringing change to their schools at the levels they are comfortable with. Where a strong culture is in existence, they are in a better position to withstand and overcome hurdles and struggles that result from implementing new policies. Studies reveal that completely stuck schools (schools with impoverished learning) always do not support change or reforms that bring about improvement regarding results and achievements. Many times these schools are in complete isolation and uncertainty. To move schools from one point to another requires teachers to work together as a unit since teachers continuously learn from one another (Hudson et al., 2013). The school cultures that are more robust incorporate open support systems and meaningful communication strategies resulting in a confident and more certain environment that results in greater student achievements. Wherever human beings reside, there is an existing culture. Therefore, the total time that the community members, teachers, and students spend in school environments develop cultural elements that have a direct influence on how they act and function in their respective positions. There are two different types of cultures in schools. Collaborative and individualistic where both have different effects on school improvement and change. Collaborative cultures incorporate teaching as a primary component that is inherently hard. Professional teachers at no point stop to learning innovative methods of teaching (Agger, 2014). Teachers never stop to learn. An environment where a teacher openly gives and receives help is positive in improving learning and teaching standards. In collaborative cultures, change is critical in enhancing professional career-long learning. A school that offers perpetual growth and support in their culture realizes meaningful changes. On the other hand, individualism culture is as a result of many years of isolated teaching. Such an environment harbor professionally estranged teachers totally isolat...

Essay about Literary Analysis of The Odyssey - 784 Words

The Odyssey is a celebrated epic filled with many different themes, motifs, styles, and characters that could be examined in vast detail, but the theme of hospitality is a reoccurring one throughout the entire narrative. Homer writes about examples of both great hospitality and very inhospitable characters in his epic poem. Hospitality in The Odyssey creates definition of how individuals are either punished or rewarded by the gods. In the time of The Odyssey, not only large tracts of land separate civilizations, but also natural barriers and mythical obstacles. People could not have made the journeys that they made if they were not able to rely on other peoples for food, shelter, protection, and†¦show more content†¦Another example of generous hospitality is when Odysseus landed on the shores of Skheria, land of the Phaiakians. They give him a boat full of supplies and send him sailing home, but Poseidon had not finished teaching Odysseus a lesson. Zeus, not wanting to interfere with his brother, allowed him to destroy the Phaiakians and their boat while allowing Odysseus to live. They were punished because the dared to interfere with the gods punishment of Odysseus. In Book Fourteen, the swineherd shows very generous hospitality to a disguised Odysseus. He gives him food and wine to drink. Although the food he is served is quot; the pork of slaves,quot; the swineherd gives him plenty to quench Odysseus hunger (448). He is pleased with the swineherd at the courteousness that he shows. Odysseus tells him, quot;May Zeus and all the gods give you your hearts desire for taking me in so kindly, friend (447).quot; The swineherd is blessed by the mighty king and will surely be rewarded greatly for his kindness. Grudging Hospitality When hospitality was not freely given, for example, when Kirke turned most of Odysseus men into animals. She gave them drink and when they had lost all sense, she quot;flew after them with her long stick and shut them in a pigsty--bodies, voices, head, and bristles, all swinish now, though minds were still unchangedquot; (393). She even attempted to turn Odysseus into anShow MoreRelatedOdyssey Literary Analysis2667 Words   |  11 PagesThe Author and his Times The author of the Odyssey, to this day, remains unknown. Early Greeks have accredited works such as the Homeric Hyms, The Iliad, and The Odyssey to an individual by the name of Homer. However, there are some scientists that insist these said works were product of a group of people and not one man. This particular group of scientists claims that the subject matter of the writings is too diverse for them to have been the product of just one person. Despite these differingRead MoreLiterary Analysis of the Odyssey Essay783 Words   |  4 PagesBrains over brawn, who will win this battle?Homers tale of Odysseus adventures in â€Å"The Odyssey† show that being intelligent and cunning can be far better than having physical strength. Being physically strong certainly has its advantages, but not in all circumstances. Strength in intelligence shows new meaning of strength. Odysseus is amused with himself when he defeats Polyphemus. His great skills with a bow outweigh the others a bilities. Knowledge of the placement of his bed win his belovedsRead MoreLiterary Analysis : The Odyssey And The Popol Vuh Essay1456 Words   |  6 Pagesin them. These archetypes have been either very noticeable or farther under the surface, the stories, poems and folklore are not all the same by any means but they do have some similarities besides the fact that they are all old. Ranging from The Odyssey to The Popol Vuh. The way of describing which archetype is in the stories is by thinking of an onion, that layer by layer seeing the archetype is more under the surface than the last, so the most significate is a scapegoat that is within all six storiesRead MoreNarrative Means By Julie Beck1184 Words   |  5 PagesAccording to the dictionary, narrative means â€Å"a spoken or written account of connected events; story; the narrated part or parts of a literary work, as distinct from dialogue; the practice or art of telling stories; a representation of a particular situation o r process in such a way as to show or conform to an overarching set of aims or values; a discourse, or an example of it, designed to connect a succession of happenings† (n.d.). Julie Beck, a writer from The Atlantic blog, stated that â€Å"narrativeRead MoreEssay about Analysis of Alfred, Lord Tennyson’s Epic Poem Ulysses1191 Words   |  5 PagesTennyson’s poetry, from English folk law characters such as King Arthur that featured in â€Å"Morte D’Arthur and other Idyllis† to the Greek mariner and adventurer Ulysses. The character of Ulysses has featured in many great epic poems, most notably Homer’s â€Å"Odyssey† and â€Å"Iliad† and Dante’s â€Å"The Divine Comedy†. Tennyson although not unique in his characterisation of the Ulysses, he does however provides a different representation of the Greek hero, than his peers and predecessors’. We discover Ulysses afterRead MoreLiterary Analysis of Into the Wild1669 Words   |  7 PagesLiterary Analysis of Into The Wild Imagine spending thirty days alone in a tent or a cabin in the wilderness with no technology, electricity, running water, and any form of communication. Every day you wake up to the sight of the beautiful, tall trees and the various wildlife living in the area. Most of the time, you can hear the many sounds of nature: the majestic songs of birds, the whistling in the wind, and trees rustling. But sometimes all you can hear is nothing but silence. Most of usRead MoreCharles Baudelaire And Victor Hugo976 Words   |  4 Pagesmasses. After the world wars, literature had become a very powerful tool of exclaiming emotional relevance and many attributes of life to the whole world. Literature expanded in a number of vivid field by the end of the 20th century and the thematic analysis of poetry did not align as a sync in Europe. The Structural Sync : Beowulf is the oldest product of English literature; it is an epic poem narrating the adventures of Beowulf who becomes the king of Geates. We witness how the oldest forms of literatureRead MoreThe Epic Of The Ramayana887 Words   |  4 PagesAn ancient literary monument that incorporates a rational perspective and approach towards life helps a person resolve infinite conceivable questions, unlock morals and ethics, and approach enlightenment. The Ramayana, a relic with sacred relevance not only to India, but all of humanity, consolidates the innumerable queries by humans, answers them with morality, principals, and philosophical beliefs. This Indian heroic epic poem, comprises of approximately 24,000 verses, is mostly written using theRead MoreA Critical Appraisal of: Beowulf and Gilgamesh Essay examples1640 Words   |  7 Pageshave major social, cultural, and political impacts on the development of western civilization literature and writing. Before any analysis is made, it is vital that some kind of a foundation be established so that a further, in-depth exploration of the complex nature of both narratives can be accomplished. The epic of Gilgamesh is an important Middle Eastern literary work, written in cuneiform on 12 clay tablets about 2000 BC. This heroic poem is named for its hero, Gilgamesh, a tyrannical BabylonianRead MoreArchetypal Literary Criticism Essay1614 Words   |  7 Pages In Literary Criticism, there is an idea that believes that Archetypes make up literature’s meaning. The concept of Archetypes in literature has been the subject of extensive examination in Literary Criticism. â€Å"Criticism can be broken down into two broad categories: evaluative and interpretive† (Gardner 1287). The criticism is based on Literary Theory, which is composed of ideas that help interpret, and analyze literature. Everything in literature has a meaning, and many different people came

Physics of Skydiving Essay - 1361 Words

The Physics of Skydiving What Is Skydiving? Skydiving is an adrenaline-based sport with a fairly simple concept -- jump from a high place (usually out of a plane) from several thousand feet above sea level and hope and pray for a safe landing. This safe landing is often times achieved through the use of a device called a parachute, which enables the skydiver to reduce his speed to such a point that colliding with the earth will not be fatal. This paper will explain a few of the key concepts behind the physics of skydiving. First we will explore why a skydiver accelerates after he leaps out of the plane before his jump, second we will try and explain the drag forces effecting the skydiver, and lastly we will attempt to explain how†¦show more content†¦Lets examine a free body diagram of this situation. One may now clearly see why Joe does not accelerate downward while he remains is in the plane. The normal force of the plane is acting against the normal force of the gravity acting on Joes 100 kilogram mass (this is getting close to the maximum weight allowed for skydiving). Since the sum of the forces in the y, or upward direction, is equal to zero, there is effectively no force acting on Joe. Thus, the acceleration of Joe must be zero. Now that Joe understands why he is remaining at a constant altitude, hes ready to take his first jump. Joe is given the signal to jump from the jump master, and he steps right off the edge of the plane. Joe is now instantly accelerating in the downward direction. Joes acceleration will soon cause him to travel at a rapid rate. But exactly how fast will he be traveling at a certain time? Without this knowledge, Joe could easily splatter against the surface of the earth. In order to calculate Joes velocity at any time, T, we use the following equation: X = Vi * T + .5 * g * t^2 Where X is the change in distance, Vi is the initial velocity, t is time, and g is the acceleration due to gravity. Since we know Joes initial velocity was 0, and the acceleration of gravity is always 9.8 m/s^2, we can calculate how far Joe has traveled at any point in time. Lets examine the new free body diagram for this situation. As you can see, the normal force is nowShow MoreRelated Physics is Everywhere Essay1852 Words   |  8 PagesPhysics is Everywhere Physics is like math; it is always being used everywhere, whether we are conscious of it or not. With the use and knowledge of physics, one can take into account that knowledge to help them perform a deed more successfully and efficient. Although skydiving and weight lifting aren’t the only activities that involve physics, I feel that they are some of the most interesting and benefit seeking activities. Without the knowledge of physics, skydiving wouldn’t be as safeRead More Skydiving History and Today Essay1357 Words   |  6 Pages The first ideas of freefall did not consider the evolution of human body flight that skydiving has become today. In fact, Leonardo Da Vinci, who we now consider the â€Å"Father of the Parachute,† designed the first conceivable sketch of a parachute. His original idea was to build a device to rescue people from burning buildings, not knowing what his impact may be on the sport six centuries later. nbsp;nbsp;nbsp;nbsp;nbsp;Andre Jacques Garnerin is recorded to make the first exhibition jump in ParisRead MoreThings to Do Before You Die1037 Words   |  5 Pagesmy life, and the likely hood is high, hence the grandparents living on the coast. 7. Skydiving: Skydiving, in case you didnt already know, is the act of jumping out of a plane at high altitudes and free falling until the optimal parachute release height and the deploying the parachute and slowly lofting down to the surface. It is a high thrill experience and I would love to one day take part in it.. Skydiving however, probably isnt cheap so I may have to wait awhile, but thats fine because oddsRead MoreEver since I have used a computer, I have been captivated by the incredible world of the digital600 Words   |  3 Pagespart of this exponential growth. The A-levels subjects I chose have all been helping me to develop an understanding of not only the subject, but also a great deal around it. Maths and Physics are supporting me to improve my analytical and evaluative skills and have also aided me to enhance my logical thinking. Physics has introduced my curiosity to mind boggling phenomena, such as superconductivity and the effect it can have in the field of computers. The fact that a quantum computer such as the D-waveRead MoreEssay on The Purpose of Life1856 Words   |  8 Pagesvarying views and opinions about how we should live our lives forms multitudes of lifestyles, and more are popping up still today. In my own personal opinion, the purpose of life is to live it. We would not be here if it weren’t for the laws of physics that formed the Van der Waals bonds between carbon and hydrogen atoms to create the first organic compounds in the primeval Earth. We would not be here if it weren’t for that mass extinction in the Mesozoic era that cleared the way for smaller, weaker

Creating Value Through Business Model Innovation Managerial Accountin

Question: Discuss about the Creating Value Through Business Model Innovation for Managerial Accounting? Answer: Introduction Delta Air Lines. is a major Airline company in the US which operates over 5400 flights on a daily basis serving both on international and domestic network (Mallikarjun 2015). The performance measure of the company as per the balanced scorecard categories can be recommended by the following areas: Financial Perspective Reduction of administration expenses The company should be focusing more on its sales and marketing budgets, which have a significant impact on its administrative costs. Spending more on the promotions could be a wasted expense and thus, it needs to be monitored by implementing a proper strategy to reduce down on the inappropriate expenses in the end. Sales growth The company has been investing huge amounts on the marketing and promotions of its products and services in the market (Hoffmann Ringo 2012). This is causing an excessive wastage of the money in the long run. Thus, the company needs to implement a monitoring strategy such that the marketing of the products and services can be made at a reasonable expense. Customer Perspective Customer satisfaction In order to keep the customers satisfied, the company needs to improve on its customer services. At present, most of the passengers are facing problems reletd to long waiting hours, delay in flight timings, improper placement of passenger baggages and many others. Thus, the company needs to give priority to the customers issues and should also enhance the skills and knowledge of each employee such that they could be able to solve the issues of the customers and keep them satisfied as well. Customer retention The loyalty of the customers is influenced by the brand value and standard customer services of a company. Thus, the airline company needs to shift its corporate strategy to a more pro active service strategy in order to influence the perceptions of the customers in respective of their customer satisfaction power. Internal Processes Lead-time The lead-time in respective of airline reservation is the number of days between the reservation of tickets and the actual date of travel for the passengers. The more the lead time between the travel time and booking implies that the company needs to focus more on its travel management (Mallikarjun 2015). Outsourcing Business Processing and Information Technology The company should be looking forward to the outsourcing of its business processing, information technology and customer service responsibility to the third parties (Amit Zott 2012). This would help the company to reduce down on its administration cost and thereby improve the efficiencies as well. Innovation Employee satisfaction This aspect would help the company to enhance its productivity and profitability in the long run. By providing propep training and implicating proper reward system for the employees, the company could enhance the job satistfaction of its employees (Min Min 2015). Automating more online functions The automation of the platforms and technical experts online could help the company to minimize on the administration costs by reducing down on the labor-driven expenses. This would also enable the customers of the company to except a certain level of self-service. Importance of Balance scorecard From the above illustration, it can be found that the balance scorecard of an organization helps in: Carrying or updating the business strategy. Linking the strategic objectives with the long-term targets. Facilitating the organizational change. References Amit, R., Zott, C. (2012). Creating Value Through Business Model Innovation.MIT Sloan Management Review,53(3), 41. Hoffmann, C., Lesser, E.L. Ringo, T., 2012.Calculating success: How the new workplace analytics will revitalize your organization. Harvard Business Press. Mallikarjun, S. (2015). Efficiency of US airlines: A strategic operating model.Journal of Air Transport Management,43, 46-56. Min, H., Min, H. (2015). Benchmarking the service quality of airlines in the United States: an exploratory analysis.Benchmarking: An International Journal,22(5), 734-751.